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Dear Prospective Local Product Contact,

At ZENA, Incorporated we pride ourselves on designing and building the best mobile welders in the world. Products with truly exceptional value and performance.

Our welders represent such an improvement over previous technology, and are sold at such a low price, that the natural skepticism of prospective customers puts us in the position of the mythical salesman who approaches a customer asking $5 for a $20 bill. Most people reject the offer, instantly, without even looking at the $20 bill. They assume that any offer that sounds so good can't possibly be true. And, if you consider the lies, misstatements, inaccuracies, weasel words, etc. often used by marketers -- such skepticism is understandable.

Because of this, demonstration has always been our most effective sales tool. When an experienced weldor has an opportunity to try out one of our welders, they can see (and feel) for themselves just how exceptionally our products perform. And, we have never failed to convince anyone who has tried the system, even the most skeptical, that our product really works!

However, on many occasions, an actual physical demonstration may be impossible. In many areas, we do not have retailers for our products and, instead, we sell our welders directly to our customers. Providing them with an incredible
60 day satisfaction guarantee as a means to deal with their natural skepticism.

Often, in these cases, a prospective customer asks us for a person to contact who can either show them a welder -- or, simply tell about how well the welder has worked for them. Our privacy policies prevent us from providing this sort of information without prior aproval.

Here's where you may be able to help us.
Assuming that we don't have either a dealer or a local product contact set up in your marketing area at this time. We would be very pleased to consider you for our local product contact program.

Your only "responsibility" under this program, is to allow us to give your name, phone number, and e-Mail address to a prospective customer in your area. When (or if) they call, you simply tell them about your experience with the welder (no obligation to do demonstrations). That's it!

You may find that there is even less "work” than this. Oddly, we have found that often when we give someone a name to call, the prospective customer does not always call.

To compensate you for any inconvenience that this may cause you, through this program, you are authorized a substantial discount from our normal retail price for the purchase of a single MW150, MW150K, MW150KB, MW200, MW200K, or MW200KB (you can also take a 10% discount from our factory direct prices on any accessories which you may want).

NOTE: Names and phone numbers of Local Product Contacts are not, and will never be, published on our web site (or in any other way), nor will such information be shared with, or communicated to, any commercial entities. This information is only disclosed, privately, on a one to one basis, by our staff, when speaking, or communicating, directly with prospective customers living near a particular Local Product Contact.

If this program is of interest to you, call me (toll free) -- 877 ZENA INC (877-936-2462) (9 AM to 5 PM CST), and let me know where you are located. Then, if your area is "free", we can move forward and set you up in our database and, of course, get your new welder on its way to you!

I look forward to speaking with you soon.

Sincerely,
Signature

Anthony M. Blazina, President
ZENA, Incorporated



PS: When reading above about the salesman selling $20 bills for $5, did you wonder why we don't just raise our price?

Read our "mission statement"


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